Creator: Andre Blay

Subjects: Alumni

Description:

Management Problem Analysis MBA class paper by Andre Blay written May 1970.
The paper looks into determining a product mix for Magnetic Video Company in a burgeoning video tape industry.

Andre Blay was born in Mt. Clemens, Michigan. He received his BA in 1959 and MBA in 1970 both from Michigan State University. From 1960 to 1966 he worked at Corning Glass Works. He co-founded Stereodyne, Inc which which duplicated music on audiocassettes. In 1969 he founded Magnetic Video Corporation which duplicated video cassettes. In 1977 the company licensed major motion picture titles for the consumer market. Blay founded Embassy Home Entertainment in 1982 during the height of the market.

His many awards include Video Hall of Fame, Consumer Electronics Hall of Fame, MSU Business Alumni of Year, and CMU Executive in Residence. He has spoken twice to MSU MBA students, UCLA law students, CMU Business School, and High Point University entrepreneur students.

Date: May 1970

Format: Text/pdf

Original Format: Publication

Resource Identifier: A004831.pdf

Language: English

Rights Management: Educational use only, no other permissions given. Copyright to this resource is held by Michigan State University and is provided here for educational purposes only. It may not be reproduced or distributed in any format without written permission of the University Archives & Historical Collections, Michigan State University.

Contributing Institution: University Archives & Historical Collections

Contributor: MSU Archives and Historical Collections

Text File: Download